Camaro Gear Basis for GM's Big Caddy

It is still not clear whether General Motors will use thewith the plan of creating an upscale Cadillac that can
same rear wheel drive platform used for the newcompete with cars such as the new Lexus LS460 or
Chevrolet Camaro or an all-wheel drive for itsthe BMW 7-series.
ultra-luxury Cadillac. GM Vice Chairman and productLutz remarks shows one of the new realities that will
guru Robert Lutz recently told journalists at thehave a significant influence on the automotive industry
Chicago Auto Show that it was a possibility. And ifin the coming years. Capital is becoming scarce and
ever it does push through, one thing is for sure, qualityexcept for Toyota, the cost of borrowing has gone up
auto parts and accessories such as GM carpet kitsdramatically for automakers all over the world which
are going to be utilized for the ultra luxury Cadillac.lead them to explore various options that would help
Lutz also noted that as part of their global productthem in conserving capital like for instance spinning off
strategy, the automaker would have lesser but moremore products from one basic investment which has
flexible platforms that would accommodate a muchbecome the trend among automakers today.
wider range of vehicles and designs. And an exampleLutz also mentioned that General Motors is
of which is the new Camaro platform which could becontinuously pooling all of its product resources from
used for other vehicles. Lutz has also given a hint whyaround the world. He said, "It doesn't matter where it is.
the launching of the new Camaro is delayed but heIt's all one organization. We've finally realized not every
also added that the Camaro is scheduled to appear inregion has to do its own product." He further added
2009. The automaker has extended the utility of thethat even the decisions on the engines to use in which
fundamental architecture of the new Camaro so that itproducts that traditionally been the responsibility of the
could be used as the platform for other vehicles.regional managers are being shaped by global forces
According to Lutz, "What you've got to understand isnow. "One of the answers, which is being increasingly
that we've got this modular product architecture kitadopted in Europe and we plan to use it too, is to use
where we have two different lengths of rearengines in cars that are fundamentally way too small
overhang. So we can modify those elements any wayand then turbocharged them. You could envision (the
we want. In the case of the Camaro, it's long short. If,Pontiac G8) with four-cylinder Cobalt engine but
for instance, we wanted to do a very largeturbocharged to 270 to 280 horsepower. That's a
rear-wheel-drive Cadillac with more than eight cylindersformula that works great for fuel economy because
you could do long, long, long." He also added, "Its like awhen you're not in the acceleration game you're
Lego set-you weld them together anyway you want."cruising along on a tiny, little engine. Trouble is that it
But for now GM has not yet released any officialcosts about $1400. Nothing is for free. I think we found
statement whether they are going ahead with theirwith direct fuel injection is we found it boosts power
plan of producing an ultra-luxury Cadillac. However,faster that it boosts fuel economy; I think we would
Mark LaNeve, GM Vice President of Sales, Servicehave preferred the opposite.
and Marketing said that they would like to push through