| Today we are going to talk about something you may | | | | problem can you solve for them? How can you make |
| or not be aware of that some and one in particular | | | | your product or service the choice in that area. Let's |
| companies are doing and a very important marketing | | | | go with an example. You are a small local dry cleaner |
| strategy and a lesson you can apply to your business | | | | in your area. What group or people would most likely |
| a few years ago what was Nextel signed a contract | | | | need or want your service on a regular basis? Well |
| or basically paid $750 million for 10 years of branding | | | | off the top of my head you can say police, fireman, |
| their name into the race track, cars, and promotions. | | | | hotel staff, or anyone who is a large group of people |
| At the time and I am pretty sure was the largest | | | | that on a regular basis need to have their stuff |
| investment a company made just to be involved with | | | | cleaned professionally or could have cleaned |
| Nascar and most importantly you should know the | | | | professionally. |
| fans. Now Sprint bought out Nextel and switched | | | | So you start to do maybe donations, charities, |
| everything over to the Sprint race and their logos on | | | | networking, drop off your info at the stations, you ask |
| the cars and around the track. You might be | | | | the hotel if you could leave cards or info for hotel |
| wondering, great but what do race cars have to do | | | | guest discounts and offer professional community |
| with my business? Also I don't have $750 million to do | | | | discounts or whatever for police and other people in |
| it. | | | | the community, offer pick up and delivery for |
| Forget about the official branding part, save that for | | | | convenience. You could simply call say hotels and talk |
| McDonald's, Pepsi, and the rest of the big corporations. | | | | to head housekeepers or banquet managers and ask |
| What is so great is they took their product and made it | | | | if they need staff uniform cleaning. |
| part of the Nascar niche. They applied a very powerful | | | | I could go on and on and this is quick example. The |
| marketing strategy. They targeted a market and | | | | possibilities are endless for this. Basically one point is |
| constantly are in front of that market. | | | | once you get the hard part out of the way and make |
| As a matter of fact they even improved service at | | | | the initial calls, or letters, or meetings, to get your |
| the track for cell users. They became the preferred | | | | business and your name out there. The rest will be |
| choice for most Nascar fans on and off the track. This | | | | automatic and you can start to be the name that pops |
| can be applied to your business. You pick a group to | | | | up when your service or product is needed. Now there |
| make or already your target market and determine | | | | are a few other lessons really that can be found in the |
| how are you going to get your company in front of | | | | whole Sprint and Nascar example, but even this one |
| them. | | | | marketing strategy can be huge for your business. |
| What are they looking for, most importantly what | | | | |