The Demise of DEI

The late great Dale Earnhardt would be mightyEarnhardt set up for his children no longer had any
unhappy if he could see what has happened to hischildren with the Earnhardt name driving. Many
dream team. The recent announcement that thepredicted that the team would fall on hard times and
number eight car will be parked for a lack ofsuggested Teresa Earnhardt had made a major error
sponsorship is nothing less than a total shame.in not working out something with Dale Earnhardt Jr.
The story is well known by now. Dale Earnhardt setThe recent announcement that the number eight car
up his DEI team for the purpose of creating a racingwill be sidelined for a lack of sponsorship appears to
platform for his family and specifically for his kids tobe the final nail in the coffin for DEI - a fruition of that
follow him as drivers. At the time of his untimely death,decision. It is a sad day indeed.
the team appeared to be on solid ground. TheIt should be noted that Junior hasn't exactly bloomed at
subsequent success of Junior in the number eight carHendrick racing. Hendrick Motor Racing is generally
was more than enough to stoke the interest of fans.considered to have the best equipment in the
To this end, Dale Earnhardt, Jr., became the mostchampionship. While teammates Jimmie Johnson and
popular racing car driver in NASCAR.Jeff Gordon are clearly two of the top drivers in
Then it all started going wrong.NASCAR, Dale Earnhardt Jr.'s results have been
Junior found relative success in his first few years atnothing less than disappointing. Despite his immense
DEI. And then he did not. What exactly went wrong ispopularity, it is becoming harder and harder to overlook
still difficult to say. Most people sided with the mostthe fact that his finishes are nowhere near as
popular driver, Junior, and voiced the opinion that thecompetitive as his esteemed teammates.
equipment that was being given to the drivers was noAt the end of the day, it is hard to find any winners in
longer sufficient to compete for wins week in andthis situation. Dale Earnhardt's vision of having a team
week out much less championships. Others took thefor his kids to drive has failed. Teresa Earnhardt has
opposite tack, and suggested that perhaps the driversbeen left with no team. Junio has found no success at
simply were not good enough to win championships.Hendrick to speak of. All in all, everything probably
As we were to find out subsequently, perhaps bothwould have worked out much better if Junior had
arguments were true.simply stayed at DEI and Teresa Earnhardt had given
The inevitable split of Teresa Earnhardt and Juniorin a bit when it came to ownership issues. Obviously, it
was a tough one in the sport. The team that Daleis far too late for that now. How sad.