| ealers and manufacturers seem to be focusing more | | | | sections and sharp angles. Despite the fact that their |
| and more on the history and attitudes of its brand, | | | | cars are best known for their curves this place has a |
| rather than on the new cars. Obviously everyone still | | | | clinical and sharp feel to it, although I feel that this does |
| cares about the cars that are being produced, and the | | | | work well to make the whole place impressive from |
| way they drive and looks, but extending the brand to | | | | the off. |
| mean more than just hunk of metal and wheels the | | | | Inside the museums try to offer something for |
| automotive manufacturers are clearly hoping to extend | | | | everyone. They seem to understand that some |
| the brand lifespan. After all, this year has been tough | | | | people will want to know about the technology and |
| on the industry more than almost any other in the past, | | | | equipment history, whilst others will wan tot focus |
| and brand management is fast becoming a really | | | | more on the cars themselves, or on the Porsche |
| important part of the business. | | | | racing pedigree. As soon as you enter the museum |
| Porsche have got in on the act with their very fancy | | | | you get the choice between going historical and |
| Porsche museum. As a supercar and sportscar brand | | | | following a chronological timeline that documents the |
| they must know that their cars, especially the 911 and | | | | progress and developments of the company and |
| all its different versions, have a cult like status in the | | | | brand, or choosing just to browse casually through the |
| world of race cars and road cars. As such, it seems a | | | | different exhibition. You will get the opportunity to look |
| logical step for them to think about providing something | | | | through about 80 vehicles and lots of little exhibits, |
| to keep their avid fans and followers interested. Of | | | | which may well bore your children but should definitely |
| course it is also a way of getting some extra cash out | | | | keep you entertained if you love Porsches. |
| of fans who unfortunately can’t afford to buy a | | | | If you do get a little fed up with learning about cars and |
| new or even a used Porsche at any time in the near | | | | the Porsche brand, then you can always go off and |
| future. Which would include me! | | | | explore the rest of Stuttgart with the rest of your day, |
| So, what crazy attractions and funky information does | | | | or keep it a little closer to home and sample some of |
| the Porsche Museum offer to people who pay them a | | | | the food on offer at the luxury restaurant that they |
| visit? Well, the building itself is pretty swanky, so you | | | | actually have built in house. The modern design is out |
| get a hit of modern Porsche design before you even | | | | of the window here, which is great if you were getting |
| get through the doors! Rather than opting for | | | | fed up with the never-ending white! Here is much more |
| something traditional Porsche have chosen to feature | | | | retro and relaxing! |
| really innovation architectural design, with huge mirrored | | | | This place does offer something for everyone! |