Ute - Why Not America?

Ute. What is it? Well first, Ute is short for coupe utility.Maloo, which happens to be Aborigine for "thunder."
Basically, it is a car in the front and a truck in the back.Ford of Australia is still producing the Falcon, which also
Other than a few models in America, these vehiclescomes in a Ute version. Toyota of Australia also
have only been produced and driven in Australia.makes a new Ute called the TRD HiLux. These
In the early 1900's, the first trucks were open cabsvehicles have a front and cab of a sports sedan and
along with an open bed. This early truck was like athe back of a pickup. The Ute is the best from both
rectangle boat on wheels. The banks back then wouldworlds.
loan farmers money for trucks, but not for cars withWhen you think of a pickup truck, you may think of
roofs. On rainy days, the farmer and his family gotslow 0-60 times and most of the time not that much
wet. In a famous letter from the wife of a Victorianfun on the road. That is not true for the Ute. Think of
farmer to Ford of Australia, she expressed her needthe Ute not as "utility" but as a "sport truck." The
for a "vehicle that can take the family to church onHolden Maloo R8 has over 400 horses and will go
Sunday and the pigs to market on Monday." Since0-60 in about 5 seconds. The Ford Falcon XR8 Ute
cars were a luxury item for the rich, the farmer's wifeputs out about 350 horsepower and 0-60 in about 7
wanted a vehicle "for the rest of us." Thus, the Uteseconds. Instead of comparing the Ute to a pickup, try
was born.comparing it to a muscle car.
In Australia and America, cars like Audi, BMW, andFor one of their 2010 models, GM planned to introduce
Mercedes are part of the dress code for bankers,a Ute version of the Pontiac G8 for Americans.
directors, salesmen, and all types of top managers.Unfortunately, GM went bankrupt and, through a series
The Ute is still the vehicle for the rest of us. From theof reforms, Pontiac was phased out along with the
late 1950's to the late 1980's Utes were produced inplans for an American sport truck. Maybe there will be
America. The El Camino was manufactured inhope for a new El Camino in the coming years. I sent
America from 1959 to 1987 and the Ford Rancheroan email to GM regarding my interest in the Ute and
from 1957 to 1979. Although the Ute is no longerinquiring about a sport truck for Americans. In the reply
available for Americans, they are still very popular inI received from the email to GM, the marketing
Australia. From street machines to off-road rally cars,representative told me that decisions regarding
owners customize, race, and show off their Utes. Thevehicles are dependent on the market. With more
popularity of the Ute to the "every man" of Australia isinterest in these vehicles in America, we could have
closely similar to the popularity of Mustangs in America.our own. We already love our trucks and worship our
New Utes are still being made in Australia. Holden, acars, I think America is ready for the two to come
car producer in Australia, makes a Ute called thetogether. Why not America?