Why China's BYD Automobile Can Be a Big Player in the Electric Auto

But BYD did not start to make electric cars. Instead itBut what makes BYD stand out from the crowd?
started manufacturing internal combustion engine cars.Billionaire Warren Buffett invested by October 2008
They've bought an ailing state owned company, and230 million dollars in the to become electric car
started manufacturing the Flyer, a small car that mademanufacturer. What made him do this?
decent sales but already started declining in early 2000.BYD has proven that despite been a newcomer and
So the company invested in a more ambitious projectoutsider to the auto industry, it has smartly managed to
with the output of the BYD F3 sedan. The sedancut through competition, many many companies failed
model in general is very popular in China because thatto do so in China, Lifan has not managed to increase,
kind of car gave someone a social proof of success.Bird a Ningbo cell phone manufacturer made a claim to
The F3 sold very good topping 150 000 units / year.enter the market and gave up months later, not to
This flagship product made BYD know to the localmention some non auto related supplier like Polarsun in
market and some press mentions oversea.Shenyang (originally making house door parts),
Strengthened by this commercial success, BYD Auto,ZhongYu (originally making street lighting equipment)
the subsidiary of BYD, put effort into developing otherfrom Wuhan still struggle to make it pay. Let's be frank,
make, even in some niche like the F8 coupé.there is no room for many players and if you enter the
The BYD F6 which is a more luxurious F3, the famousmarket after 2000, it is far too late.
BYD F1 later named F0 because of a conflict with theBYD tries to capitalize on its core activity : batteries.
racing event.In the coming years, they will market heavily their
In 2008, BYD made press coverage by showing its F6electric cars their point of differenciation. First they
DM (dual mode) car at the Detroit Auto Show. Clearly,made an announcement about their F3e (for electric),
the car was a prototype, but it gave the world aand later showed their F6 DM, and have started to sell
surprise, becaus e outer China, there was a generaltheir F3 FM in China , with little success until now. The
idea that china was 20 years behind the developedproblem is the price and maybe are they coming too
nations in terms of car technology. Indeed it is true, andsoon. Environmental friendly is a very new concept in
still is at this moment.China, the world's first polluter after the USA.